The Importance Of Promotional Products
What are promotional products? Promotional products is a marketing plan in which items printed with a logo or other piece of company info are handed out as keepsakes. Promotional products can be a bag, calendar, cap, clock, diary, pen, etc. They are very useful as giveaways at events, such as exhibitions and product launches. Furthermore, non-profit organizations can use them to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will be talking about the effectiveness of these promotional products in every business lets have a look and check it out!
They can become a business card. It is much easier for the company to communicate to the customers who they are, what they sell and what they support just by giving them the promotional products. In addition, they can be used by customers whereas a business card will only be forgotten and discarded. The customers can easily recall the name and logo of the company that gave them the product. It is important to indicate also your contact information just as business cards.
This marketing strategy is low-cost. The company can reach potential customers on a large-scale while saving money that can be used for other parts of the business. It is an economical advertising option than newspaper ads, TV, and radio. Perfect Imprints and other manufacturers of promotional products keep the prices very low for mass distribution that is why you should shop now.
Its a free gift to the customers. More people would want to buy from you if you constantly hand out freebies. You can not only promote your business but also say thank you to them.
The promotional products are also for your employees to enjoy. The pens, stress balls, or coffee mugs can be used when they are at work. Its a great way to reward the employees who helped the business reach its goals.
There are a lot of studies and reports made that help prove how important it is. One study conducted in the U.S. indicated that 8 out of 10 consumers have one to 10 promotional products. According to PPAI reports, 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. In addition, one report showed that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept the item will recall the company as much as 2 years later.
It is able to help your business build brand awareness. It is much easier for your customers to identify your business from the logo imprinted on the products. To give you an illustration, if you hand out a very useable item such as custom embroidered scarves, your customers can use this to go to the gym, school, shopping and etc. so your brand also goes around with them.
Lastly, in order to have more loyal customers you must make sure that you use high-quality materials in order to produce the promotional merchandise. It was reported on a website that customers who received a promotional product scored 52% higher than a letter only.